HARNESSING THE POWER OF VIDEO IN WEB DESIGN & SOCIAL MEDIA
“Every Day, in Every Way, I Just Keep Getting Better and Better”
Do you have a specific mantra that you tell yourself? You know, the mind-mastering phrase - if you speak it, it becomes. I’m fully aligned with the belief that the way we speak to ourselves (internally, or if you work from home like me…sometimes mostly out loud) can affect the everyday happenings of our lives.
The above stated is mine. It helps to remind me that it’s not about mastering everything today, it’s about taking small steps to improve each day. Which brings us to the topic of today, something that you might also find yourself struggling with which is being required of us more and more as brand builders and business owners - Video Content.
elevating your brand: the power of video in web design
In the age of dwindling attention spans, video is taking over. As a business owner, you’re either deep in the trenches of content creation or feeling the pull of keeping your brand up to date with the latest trends. The popularity of video isn’t going away anytime soon. It’s on the rise for several reasons - it's engaging, versatile, authentic, favored by social media algorithms, and easily accessible on mobile devices.
When it comes to web design, integrating video can elevate your user experience. From captivating homepage hero videos to informative product demonstrations, video content can engage your visitors and keep them on your site longer. Strategically placed videos can communicate your brand story, showcase your products or services, and establish a deeper connection with your audience.
THE BRIGHT SIDE - By embedding videos strategically within your website, you create evergreen content that continues to engage visitors long after its initial upload. Whether it's an intro to your brand, a customer testimonial, or a demo of your latest and greatest product, that video can remain relevant for a LONG time (once it’s published, it’s good as long as it represents your current offerings).
Mastering the Art of Social Media Video
Now I don’t have the secret sauce for going viral - WHEN I find out, I will let you know! But I do have some tips for tackling the beast that is video for social media content. To ensure your videos garner maximum engagement and views, here are some tips tailored to each platform:
TIKTOK - Keep it short and entertaining. Use trending sounds and trending challenges to increase visibility and engagement
INSTAGRAM - Opt for visually appealing videos that align with your brand aesthetic.
FACEBOOK - Upload videos TO the platform itself. Their algorithm doesn’t promote posts that link to other websites. Include captions to make your videos accessible to all users.
LINKEDIN - Share thought-provoking and educational videos that showcase your expertise. Utilize LinkedIn Live to host live Q&A sessions and interviews.
In Conclusion
Video content presents an opportunity for you to play around and find what works best for your brand. It could be faceless videos, B Roll, speaking directly to the camera, tapping into humor, answering questions - or anything else you can come up with!
Approach it with intention, pay attention to works, and keep improving day by day.
