I Don’t Just Design Brands

I’ve Built Them From The Inside

I’m Katie — brand designer, marketing executive, startup scaler, and obsessed cat parent. I’ve sat at the strategy table. I’ve built departments from scratch. I’ve helped companies grow from early traction to multi-million-dollar momentum.

So when I build a brand?

It’s not decoration.
It’s infrastructure.

Not just vibes.
Not just visuals.
A foundation that can hold weight.

My Edge

I was employee #2 at a clean tech startup and grew from Director of Marketing to VP — leading brand, go-to-market strategy, and executive decisions.

I’ve built spinouts.
Scaled departments.
Sat in investor rooms.
Navigated complex buying cycles.

I understand growth pressure.
I understand scale.
And I know how brand either accelerates momentum —
or quietly limits it.

That experience shapes everything I create.

Every project starts with:
Why does this business exist?
And how do we build an identity strong enough to carry it forward?

Creative Meets StrategY

I’m loud. Bold. Mission-driven.

But I think like an operator.

When we build your brand, I’m looking 3–5 years ahead.
Can it scale?
Can it differentiate?
Can it hold up under pressure?
Can it move people emotionally?

Typography matters.
Positioning matters more.
Purpose matters most.

Let's Build Something

Featured In

  • The word 'dove' written in white lowercase letters on a black background.
  • VoyageDallas logo in white text on black background
  • Text reading "Freelance Designer" with a black background.
  • Empty, blank white space with no visible objects or details.
  • Text reading "The Denton Vibe" on a black background.
  • Black background with bold white text that reads "SHOUTOUT DFW."
  • Stylized black and white logo featuring a butterfly with symmetrical wing patterns.
  • VoyageDallas logo in white text on a black background.

The Human Part

I’m based in Denton, Texas (soon to be Costa Rica), with my husband and our two kitties.

I’m an artist at heart and always have been. Oil pastels, colorful illustration, witchy vibes, plants everywhere. We host game night on Mondays and dancing and live music are non-negotiables.

I’ve been in Fibromyalgia remission over a decade now! Learning to live a strong, healthy life with an invisible illness showed me I can accomplish anything I put my mind to.

I believe brands can be powerful and still feel unapologetically unique.

I care about impact.
I care about integrity.
I care about building things that actually mean something.

And I bring that energy into every brand I touch.

Badass brands don’t blend in.
And neither do I.

Let's Work