BRANDING & PACKAGING with Teeth

I’m Katie—Brand designer, marketing executive, and obsessed cat parent

I’ve spent 11 years as a brand designer and years in the trenches as a startup VP. I’ve sat in the seats you’re sitting in—navigating complex buying cycles, investor rooms, and the pressure of rapid scale. I don’t offer creative fluff; I build unapologetic brand infrastructure.

So when I build a brand?

It’s not decoration.
It’s infrastructure.

Not just vibes.
Not just visuals.
A foundation that can hold weight.

Because in regulated industries, 'pretty' doesn't cut it. Whether it's the red tape of booze or the strict integrity of cannabis, a brand without a backbone is just expensive wallpaper. I don’t design just to be pretty. I design to grow business.

Featured In

Creative Meets StrategY

I’m loud. Bold. Mission-driven.

But I think like an operator.

When we build your brand, I’m looking 3–5 years ahead.
Can it scale?
Can it stand out?
Can it hold up under pressure?
Can it move people emotionally?

Typography matters.
Positioning matters more.
Purpose matters most.

The Human Part

I’m based in Denton, Texas (soon to be Costa Rica), with my husband and our two kitties.

I’m an artist at heart and always have been. Oil pastels, colorful illustration, witchy vibes, plants everywhere. We host game night on Mondays and dancing and live music are non-negotiables.

I’ve been in Fibromyalgia remission over a decade now! Learning to live a strong, healthy life with an invisible illness showed me I can accomplish anything I put my mind to.

I believe brands can be powerful and still feel unapologetically unique.

I care about impact.
I care about integrity.
I care about building things that actually mean something.

And I bring that energy into every brand I touch.

Badass brands don’t blend in.
And neither do I.