brand design that actually justifies your price tag
Custom brand strategy, visual systems, and compliant packaging design for cannabis and craft beverage founders ready to scale
Here's what's up:
I don’t just make cool looking logos. I build unforgettable brands with real strategy behind them.
Most designers start with colors and vibes. I start by getting completely clear on your market positioning, your competition, and your long-term growth goals. We’re here to give your identity some real teeth—the kind that makes distributors and retail partners take you seriously from day one.
When we work together, we strip away the messy startup graphics and build a visual system rooted in strategy. I give you the exact structural foundation your business needs to grow confidently without triggering an identity crisis.
Stop fighting your nature. Let's build a brand with enough bite to command the shelf and win over the best distributors in the game.
SERVICES | FOR LAUNCHING & REBRANDING
Essential Logo & Visual Foundation
The Launchpad
For early-stage, passionate founders who have their business strategy locked down but need a professional, bold visual foundation to start making moves.
If you are ready to start talking to retail partners, pitching investors, or running small-batch testing, a generic or DIY look will keep you from being taken seriously. The Launchpad builds your visual credibility from day one.
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Essential Logo Suite
Responsive logo assets including your Primary layout, Secondary layout, Wordmark, and standalone Brand Symbol
Completely organized, production-ready vector and high-resolution web formats (.AI, .EPS, .PDF, .PNG, .JPG)
3 initial concepts
2 revision rounds
Visual Direction
Curated Brand Color Palette
Color Code Specifications (HEX, RGB, CMYK, and Pantone matching for print accuracy)
Typography Pairing & Hierarchy Guide (distinct header, sub-header, and body fonts)
Logo Guidelines
A straightforward technical guide showing you exactly how to apply your logos, colors, and typography across basic assets
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4 Weeks
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$3,000
Full Brand Strategy & Visual Identity Redesign
The Brand Remix
For existing craft beverage or cannabis brands that have outgrown their original look and need a serious strategic pivot to enter new territories.
It’s time your packaging caught up to the actual quality of what’s inside. When your branding looks amateur or misaligned with a premium price point, you lose market share to bolder competitors. This package fixes the disconnect.
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Strategic Brand Audit
Competitive analysis map of your primary marketplace
Target Audience Profiling (defining the exact buyer demographic & lifestyle)
Core roadmap highlighting exactly where your legacy look is losing out
Responsive Brand Identity Suite
Primary, Secondary, Wordmark, and Brand Symbol Logo Assets
Signature Brand Color Palette + Production Color Codes (HEX, RGB, CMYK, Pantone)
Core Brand Pattern or Supporting Graphic System (for website backgrounds, merchandise, or box interiors)
Typography Pairing & Hierarchy Guide (distinct header, sub-header, and body fonts)
Market Positioning Framework
Messaging containing your core brand mission and foundation statements
Market Positioning Statement separating you from shelf competitors
Brand Voice & Tone Pillars (guiding how your brand speaks on social media vs. retail spaces)
Brand Guidelines
A complete, 15+ page Brand Guidelines
Clear directions ensuring your internal team, commercial printers, copy writers, and future marketing hires maintain absolute visual and verbal consistency
Legacy Packaging Updates
Updating your existing packaging designs to cleanly match your new visual identity system
Custom Add-On Fee (TBD based on brand scope and current SKU count)
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4-6 Weeks
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Starting at $6,000
Full Brand Strategy, VIsual Identity, & Packaging Design
The Full Launch
For cannabis or craft beverage founders launching a brand from scratch who need to get compliance-ready, shelf-ready, and investor-ready all at once.
You have a phenomenal formulation or product, but you lack the market positioning and comprehensive visual ecosystem required to go up against established brands or pitch major distributors and dispensaries. We build your entire brand infrastructure from zero.
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Deep-Dive Strategy & Messaging
Competitive Analysis map of your primary marketplace
Target Audience Profiling (defining the exact buyer demographic & lifestyle)
Core brand messaging, master value proposition, and unique selling points (USPs)
Responsive Brand Identity Suite
Primary, Secondary, Wordmark, and Brand Symbol Logo Assets
Signature Brand Color Palette + Production Color Codes (HEX, RGB, CMYK, Pantone)
Custom core brand pattern, asset illustrations, or signature textures (for website backgrounds, merchandise, or box interiors)
Typography Pairing & Hierarchy Guide (distinct header, sub-header, and body fonts)
Market Positioning Framework
Messaging containing your core brand mission and foundation statements
Market Positioning Statement separating you from shelf competitors
Brand Voice & Tone Pillars (guiding how your brand speaks on social media vs. retail spaces)
Brand Guidelines
A complete, 20+ page Brand Guideline
Clear directions ensuring your internal team, commercial printers, copy writers, and future marketing hires maintain absolute visual and verbal consistency
Core Retail Packaging Infrastructure
Full visual design layouts and structural typography system mapped directly to up to 3 initial product SKUs or flavor profiles.
Technical layout consulting tailored to beverage or cannabis compliance spaces (structuring universal symbols, warning panels, net weights, and nutrition text blocks).
Native, production-ready files built to precise manufacturer and print requirements
The Launch & Scale Kit
Custom, fully editable digital template layouts for ongoing social media or marketing drops.
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6-8 Weeks
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Starting at $10,000
My PROOF PROCESS
Strategy first. Design with teeth. Most designers hand you a logo and wish you luck. As a former marketer, I build brands from the inside out. I don’t just give you cool aesthetics; I give you brand infrastructure built purposefully to achieve your goals.
Don't Take My Word For It. Take Theirs.
FAQs
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Absolutely. The Launchpad package is built exactly for this. It delivers a fully responsive logo suite. You'll also walk away with a curated color palette and typography rules so your brand visuals stay locked in across everything you touch.
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Both. Whether you have an empty canvas and a big dream, or an established lineup that is starting to look outdated next to your competitors, I can meet you where you're at.
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You need a deep strategic foundation. Check out the Launch and Rebrand page to see which packages align with your launch or pivot goals.
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If your parent brand assets are already locked in and you just need to roll out a new flavor, strain, or an added product line, check out the Packaging and Compliance Page.
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While I don’t offer social media templates as a standalone graphic design service, custom templates are a component of The Full Launch package. If you are booking one of our other packages, we can add on custom social media templates.
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I believe in a collaborative approach and will work closely with you through every milestone of your project. Alternatively, I’m an independent pro. As long as you give me the raw context and goals, I can take the wheel and create the perfect brand identity while you focus on running the rest of your business.
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I accept Zelle, business checks, or cold hard cash (if you're local). I can also accept credit cards and online invoice payments for an additional 3% processing fee.
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Let's keep it simple. Fill out my quick Project Inquiry Form or grab a spot on my calendar for an intro call.
Every project starts with a clear contract that lays out the exact project timeline, deliverables, and agreements, alongside your 50% deposit upfront. Once that's locked in, we officially hit the ground running.
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Yes—and frankly, it’s how it should be. To save you the massive headache of playing a game of telephone between design and manufacturing, I can coordinate directly with your print house to secure their technical dielines, bleed requirements, and ink specifications before finalizing your production files. No bad prints, no wasted overhead.
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Because my calendar is scheduled to give every single client my undivided strategic focus, I rarely take on last-minute rush projects.
That being said, if I have an open slot, I will occasionally consider a rush project. Just know that there will be an added premium fee to compensate for the accelerated timeline. Reach out directly with your dates, and let’s see if we can make it work.
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I design explicitly with strict regulatory frameworks in mind—structuring your layouts around mandatory warning panels, legibility minimums, universal symbols, and net weight placements specific to your state or the TTB.
However, because cannabis boards and liquor commissions love to change their rules overnight, all final source files should be given the official green light by your brand’s legal counsel or compliance officer before you place a massive print order.
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You will receive clean, organized, production-ready source files tailored specifically to printer specifications. All exact deliverables will be completely laid out ahead of time right in our contract, and I assure you that you will receive all of the formats you need to move forward and grow confidently. No gatekeeping, no guesswork—just everything required to ship your product.
Ready to build a brand with real strategy behind it?
Let’s fix your positioning, give your identity some teeth, and get you ready for retail scale.