brand design that actually justifies your price tag

Custom brand strategy, visual systems, and compliant packaging design for cannabis and craft beverage founders ready to scale

You don’t just get a cool looking logo. You get a legendary brand with real strategy behind it.

Most designers start with colors and vibes. I start by getting completely clear on your market positioning, your competition, and your long-term growth goals. We’re here to give your identity some real teeth—the kind that makes distributors and retail partners take you seriously from day one.

When we work together, we strip away the messy startup graphics and build a visual system rooted in strategy. I give you the exact structural foundation your business needs to grow confidently without triggering an identity crisis.

Stop fighting your nature. Let's build a brand with enough bite to command the shelf and win over the best distributors in the game.

SERVICES | FOR LAUNCHING & REBRANDING

Full Brand Strategy, VIsual Identity, & Packaging Design

The Full Launch

For cannabis or craft beverage founders launching a brand from scratch who need to get compliance-ready, shelf-ready, and investor-ready all at once.

You have a phenomenal formulation or product, but you lack the market positioning and comprehensive visual ecosystem required to go up against established brands or pitch major distributors and dispensaries. We build your entire brand infrastructure from zero.

  • Deep-Dive Strategy & Messaging

    • Competitive Analysis map of your primary marketplace – so you can exploit the gaps your shelf competitors missed and command a premium price point

    • Target Audience Profiling (defining the exact buyer demographic & lifestyle) – so you stop wasting marketing dollars guessing and start effortlessly drawing in repeat buyers

    • Core brand messaging, master value proposition, and unique selling points (USPs) – an airtight elevator pitch that instantly answers a retail buyer or investor’s "Why should I care?" in under five seconds

    Responsive Brand Identity Suite

    • Primary, Secondary, Wordmark, and Brand Symbol Logo Assets – so your logo scales perfectly from its smallest to largest uses

    • Signature Brand Color Palette, Production Color Codes (HEX, RGB, CMYK, Pantone), & Typography Systems – so your brand punches with unified, unignorable intensity on screen and on the shelf

    • Custom core brand pattern, asset illustrations, or signature textures – to create a high-end brand experience across website backgrounds, merchandise, or shipping boxes

    Market Positioning Framework

    • Mission and foundation statements – so everyone speaks about your brand’s growth with the same voice

    • Shelf Differentiation Statement – smashing directly through crowded retail spaces without having to discount your product

    • Brand Voice & Tone Pillars – clear guardrails ensuring you sound like the same confident authority on social media as you do in retail spaces

    Brand Guidelines

    • 20+ Page Master Brand Guideline – a complete handbook for your team, printers, and creators so your visual identity stays completely consistent as you grow

    Core Retail Packaging Infrastructure

    • 3-SKU Core Structural Layouts – custom visual and typography layouts mapped across your initial product lines, establishing a flexible design system built to scale with future drops

    • Compliance Layout Consulting – structuring universal symbols, warning panels, and legal text blocks specifically for beverage or cannabis spaces so you pass state board reviews with confidence

    • Native, Production-Ready Files — precise, manufacturer-spec files built exactly to printer dielines, removing the risk of botched print runs

    The Launch & Scale Kit

    • Editable Social & Marketing Templates — fully customizable digital layouts your internal team can update in five minutes, without needing to hire an agency for ongoing digital drops

  • 6-8 Weeks

  • Starting at $10,000

Book a Discovery Call

Full Brand Strategy & Visual Identity Redesign

The Brand Remix

For existing craft beverage or cannabis brands that have outgrown their original look and need a serious strategic pivot to enter new territories.

It’s time your packaging caught up to the actual quality of what’s inside. When your branding looks amateur or misaligned with a premium price point, you lose market share to bolder competitors. This package fixes the disconnect.

  • Strategic Brand Audit

    • Competitive analysis map of your primary marketplace – so you can exploit the gaps your shelf competitors missed and command a premium price point

    • Target Audience Profiling (defining the exact buyer demographic & lifestyle) – so you stop wasting marketing dollars guessing and start effortlessly drawing in repeat buyers

    • Core roadmap highlighting exactly where your legacy look is losing out – giving you a clear, honest diagnostic on what parts of your current brand to kill off and what parts actually have equity worth keeping

    Responsive Brand Identity Suite

    • Primary, Secondary, Wordmark, and Brand Symbol Logo Assets – so your logo scales perfectly from its smallest to largest uses

    • Signature Brand Color Palette + Production Color Codes (HEX, RGB, CMYK, Pantone), & Typography Pairing & Hierarchy – so your brand punches with unified, unignorable intensity on screen and on the shelf

    • Core Brand Pattern or Supporting Graphic System – to create a high-end brand experience across website backgrounds, merchandise, or shipping boxes

    Market Positioning Framework

    • Mission and Foundation Statements – so everyone speaks about your brand’s growth with the same voice

    • Market Positioning Statement – smashing directly through crowded retail spaces without having to discount your product

    • Brand Voice & Tone Pillars – clear guardrails ensuring you sound like the same confident authority on social media as you do in retail spaces

    Brand Guidelines

    • 15+ Page Master Brand Guideline – a complete handbook for your team, printers, and creators so your visual identity stays completely consistent as you grow.

    Legacy Packaging Updates*

    • Updating your existing packaging designs – bringing your current product lines up to date so your entire catalog looks unified, premium, and ready to compete for prime retail space

    • *Custom Add-On Fee (TBD based on brand scope and current SKU count) – tailored pricing built around your exact operational setup so you only pay for the specific product adjustments you need

  • 4-6 Weeks

  • Starting at $6,000

Book a Discovery Call

Essential Logo & Visual Foundation

The Launchpad

For early-stage, passionate founders who have their business strategy locked down but need a professional, bold visual foundation to start making moves. 

If you are ready to start talking to retail partners, pitching investors, or running small-batch testing, a generic or DIY look will keep you from being taken seriously. The Launchpad builds your visual credibility from day one.

  • Essential Logo Suite

    • Responsive Logo Assets (Primary, Secondary, Wordmark, and Brand Symbol) – giving you a complete visual toolkit so your logo scales perfectly from its smallest to largest uses

    • Organized, production-ready vector and high-res web formats (.AI, .EPS, .SVG, .PNG, .JPG) – meaning you have every single raw asset neatly labeled and formatted so you can hand them off to any future creator or vendor without a hitch

    • 3 initial concepts – giving you distinct creative routes to review so we can find the exact visual foundation that anchors your brand

    • 2 revision rounds – so you can feel confident knowing that you're going to get exactly what you want

    Visual Identity

    • Curated Brand Color Palette – choosing intentional, highly compatible colors designed to pull eyes and build immediate recognition

    • Color Code Specifications (HEX, RGB, CMYK, and Pantone matching) – so your exact colors look completely unified and punch with the same intensity whether viewed on a phone screen or rolled out onto physical merchandise

    • Typography Pairing & Hierarchy Guide (header, sub-header, and body fonts) – establishing highly legible typeface rules so your text reads naturally and looks sharp across basic assets

    Logo Guidelines

    • A straightforward technical guide for logos, colors, and typography – a no-fluff handbook so your internal team or external partners can apply your assets correctly from day one without making a mess

  • 4 Weeks

  • $3,000

Book a Discovery Call

THE HIGH-YIELD METHOD

Strategy first. Design with teeth. Most designers hand you a logo and wish you luck. As a former marketer, I build brands from the inside out. I don’t just give you cool aesthetics; I give you brand infrastructure built purposefully to achieve your goals.

  • 01 | Audit

    Before I sketch a single idea, I look at what we’re actually up against

    • The Action:
      We start with a kickoff call and questionnaire. I dive into your niche, analyze competitors, and map out your specific legal and state compliance boundaries

    • Your Value:
      Prevents wasting money on designs that blend in or get legally rejected by state regulators

    • The Scope:
      We start here whether you are launching from zero or just expanding a single SKU

  • 02 | Map

    Before I open a design program, I build your internal playbook

    • The Action:
      I lock down your positioning statement, distinct brand voice, and visual rules, then present them to you for alignment

    • Your Value:
      Eliminates messy messaging, confusion, and wasted design hours

    • The Scope:
      I use this step to define your new brand’s complete identity, or to set the strict rules for how a new flavor fits into your existing lineup

  • 03 | Design

    This is where your brand gets its teeth

    • The Action:
      I take the approved blueprint and build your responsive logo system, visual identity, and/or packaging. We then go through focused revision rounds to dial it in

    • Your Value:
      Stops you from getting ignored on a crowded shelf or hit with devastating print-run delays over compliance errors

    • The Scope:
      I engineer every asset for retail performance, baking mandated warning panels and legal text directly into a bold, standout aesthetic

  • 04 | Deliver

    A clean, zero-friction handoff ready for the real world

    • The Action:
      Once approved, I pack up your completed project into a fully organized, production-ready asset system

    • Your Value:
      Ends the loop of confusing emails with printers, messy file handoffs, and broken design systems down the road

    • The Scope:
      You receive manufacturer-ready files tailored to your specific requirements, plus a straightforward Guide to grow your brand without breaking it

Let's Get to Work

Don't Take My Word For It. Take Theirs.

  • [On Cohesive Branding & Market Differentiation]

    "The cohesive branding she developed has set our business apart."

    “The attention to detail, her design skills, and the cohesive branding she developed have set our business apart. We couldn't be happier with her work, and we highly recommend Katie to anyone looking for top-notch design services!”

    — Carl S., Cannabis B2B Software Founder

  • [On Strategic Collaboration & Problem Solving]

    "Her enthusiasm for solving problems quickly and intelligently was critical to our progress."

    “Working with Katie was an edifying creative experience. Her questions served as guidance for my own ideas, and her enthusiasm for solving problems quickly and intelligently was (particularly in hindsight) so critical to our early progress.”

    — Victoria B., Fine Art & Commercial Gallery Founder

  • [On Immediate Shelf-Impact & Bold Visual Equity]

    "A bonafide heat-seeking panther... her work pops right off the page."

    "Her work pops right off the page, giving the viewer the feeling of being trapped in a lava lamp while micro-dosing on tiger’s blood. Entrust your graphic design needs to Katie Mont—a bonafide heat-seeking panther of the art world."

    — Riley R., Commercial Music & Merchandise Operator

  • [On Project Management & Execution Speed]

    "Her organization, follow-through, and responsiveness were top-notch."

    “Katie has been an absolutely incredible partner. Her creativity, organization, follow-through, and responsiveness were top-notch, and she was fun to work with, to boot!"

    — Melissa Q., Continuing Education Platform Founder

  • [On Frictionless Production Workflow]

    "She has so much experience and skill, it made the whole project a breeze."

    “Working with Katie Mont was so much fun! She has so much experience and skill, it made the process simply beautiful. The whole project was a breeze.”

    — Bev S., Health & Wellness Platform Founder

  • [On Brand Longevity & Creative Partnerships]

    "She’s top shelf kick-ass—bringing incredible energy to every project for the last 7 years."

    "Katie has been so talented and professional for the last 7 years we have worked together. She brings incredible creativity and energy to every project! She’s top shelf kick ass!"

    — Seth Morgan, Owner of Denton County Brewing Company

  • [On Creative Consulting & Vision Alignment]

    "The only choice for bringing any creative idea to life, no matter the scale."

    "Katie is without a doubt the only choice for any project you need no matter how big or small. Her willingness to advise, listen, and assist with bringing any idea to life is invaluable for anyone needing creative work done."

    — Spencer W., Entertainment & Creative Asset Manager

FAQs

  • Absolutely. The Launchpad package is built exactly for this. It delivers a fully responsive logo suite. You'll also walk away with a curated color palette and typography rules so your brand visuals stay locked in across everything you touch.

  • Both. Whether you have an empty canvas and a big dream, or an established lineup that is starting to look outdated next to your competitors, I can meet you where you're at.

  • You need a deep strategic foundation. Check out the Launch and Rebrand page to see which packages align with your launch or pivot goals.

  • If your parent brand assets are already locked in and you just need to roll out a new flavor, strain, or an added product line, check out the Packaging and Compliance Page.

  • While I don’t offer social media templates as a standalone graphic design service, custom templates are a component of The Full Launch package. If you are booking one of our other packages, we can add on custom social media templates.

  • I believe in a collaborative approach and will work closely with you through every milestone of your project. Alternatively, I’m an independent pro. As long as you give me the raw context and goals, I can take the wheel and create the perfect brand identity while you focus on running the rest of your business.

  • I accept Zelle, business checks, or cold hard cash (if you're local). I can also accept credit cards and online invoice payments for an additional 3% processing fee.

  • Let's keep it simple. Fill out my quick Project Inquiry Form or grab a spot on my calendar for an intro call.

    Every project starts with a clear contract that lays out the exact project timeline, deliverables, and agreements, alongside your 50% deposit upfront. Once that's locked in, we officially hit the ground running.

  • Yes—and frankly, it’s how it should be. To save you the massive headache of playing a game of telephone between design and manufacturing, I can coordinate directly with your print house to secure their technical dielines, bleed requirements, and ink specifications before finalizing your production files. No bad prints, no wasted overhead.

  • Because my calendar is scheduled to give every single client my undivided strategic focus, I rarely take on last-minute rush projects.

    That being said, if I have an open slot, I will occasionally consider a rush project. Just know that there will be an added premium fee to compensate for the accelerated timeline. Reach out directly with your dates, and let’s see if we can make it work.

  • I design explicitly with strict regulatory frameworks in mind—structuring your layouts around mandatory warning panels, legibility minimums, universal symbols, and net weight placements specific to your state or the TTB.

    However, because cannabis boards and liquor commissions love to change their rules overnight, all final source files should be given the official green light by your brand’s legal counsel or compliance officer before you place a massive print order.

  • You will receive clean, organized, production-ready source files tailored specifically to printer specifications. All exact deliverables will be completely laid out ahead of time right in our contract, and I assure you that you will receive all of the formats you need to move forward and grow confidently. No gatekeeping, no guesswork—just everything required to ship your product.

Ready to build a brand with real strategy behind it?

Let’s fix your positioning, give your identity some teeth, and get you ready for retail scale.

Work With Me