A workspace with color swatches, a color palette book, a digital tablet, a white stylus, a closed Apple MacBook, an AirPods case, an iPad monitor, and a color drafting diagram on paper arranged on a black desk.
Multiple colorful pages of a branding checklist, including sections on brand identity, consistency, and audience targeting.

This four part checklist touches on some of the essential aspects of your brand - your logo, colors & typography, messaging & brand voice, and brand consistency. Use this tool as you evolve and grow to ensure you are keeping your brand purposeful, up-to-date, and consistent.

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The Brand Identity Checklist

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